Privacy Policy

We take the responsibility of looking after your personal information very seriously. This privacy policy will help you to understand how we do that and what your rights are. Please read this policy, which should help to explain when and why we collect your personal information, how we use it and why it is so important.

Please note that this policy only applies to personal information we have collected from you and does not apply to personal information collected from your interactions with third parties.

Definitions and Interpretation

References to “we” and “us” are to Depleach Clothing Ltd, trading as “Lazy Loft” an English company with registered company number 13273803 and whose registered office is at 3 Mellor Road, Cheadle Hulme, SK8 5AT. For the purposes of this policy, Depleach Clothing Ltd is the Data Controller.

Data: collectively all information that you submit to Depleach Clothing Ltd via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;

User or you: any third party that accesses the Website and is not either (i) employed by Depleach Clothing Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Depleach Clothing Ltd and accessing the Website in connection with the provision of such services; and

Website: the website that you are currently using, https://www.lazyloft.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

If you have any questions about this Privacy Policy or want to exercise your rights, please email us at contact@lazyloft.co.uk or in writing to:

Data Protection Officer
18 Depleach Road
Cheadle
Cheshire
SK8 1DZ

How and what personal information do we collect?

We collect a certain amount of personal information from you when you interact with us. This allows us to fulfil your order, answer your queries, send you marketing communications and offer you the best possible shopping experience. We do this in a number of ways.

We collect the personal information directly from you when you when you fill in your details for an order, or sign up to receive marketing from us. We only ever ask you to provide the minimum personal information required to allow us to fulfil your order, send you our marketing newsletters or manage your account. This personal information collected is your full name, physical address (including a delivery address, if different), your email address and telephone number.

We collect your personal information (as set out above) when you visit our website or retail pop ups.

We record and keep the details of any transactions you make with us, including details of the products (or services) you have bought from us. We will also collect your personal information when we respond to customer service enquiries received across our various channels; when you leave reviews or provide feedback in a survey. We use this information to help us improve the quality of service provided; to monitor the quality of our products and services and to assist with the selection of future products. We also collect your information if you attend an event we organise or if you enter any of our competitions.

We ask you for payment card details to process payment for your order, but we do not store these details. This information is shared with our payment providers to enable your transaction to be completed.

When you use our website, we use cookies and other similar technologies to improve your shopping experience and personalise the service you receive from us. This simply means that we use these cookies to understand how you are using our website and make it easier to use our website. To enhance and personalise your experience, we will remember your previous visits. track the pages you browse on our website and the products you add to your basket so we can remember your preferences as well as remind you of any items you may have left in your shopping basket.

To do this we use web analytics tools when you browse the website that record things like your IP address, browser type, browser plug-ins, operating system and time zone settings.

We also collect a certain amount of personal information from social media sites, such as Facebook, when you interact with our adverts, fill in your information and give permission for your personal information to be shared with us. This information is stored on Facebook servers and deleted after 90 days.

We do not knowingly collect or store anything that is categorised as special category personal information under the data protection laws. We also do not knowingly collect personal information from children under the age of 18.

How do we use this personal information and what is our lawful basis for using it?

In order to use your personal information, we need to ensure it is allowed under one of the lawful bases set out in the data protection laws. These are explained in more detail below. We use this personal information to provide you with the products and services we offer and to make your experience with Depleach Clothing Ltd easier and more enjoyable.

To carry out our business and fulfil our contract with you. This means that we offer you products and then need to use your personal information to process the payment, satisfy your order and arrange delivery, to contact you with information relating to your order and delivery, or to let you know about returns and refunds. Some of our selected service providers may then need to process your information internationally to provide this service (subject to their compliance with the data protection laws).

Where we have a legitimate interest (a justified business purpose). Under this lawful basis, we have a business purpose that allows us to use your personal information. These will be, for example, to help us with fraud prevention, website security, allow you to leave reviews and invite you to provide feedback in a survey, respond to queries raised online or through social media. We may also send an email that you have left something in your shopping basket.

We will use third party platforms to manage and deliver some of our Services; email marketing campaigns; online advertising; customer analytics; events; fulfilment of orders; delivery; returns; refunds; IT services; etc. In providing the services, your personal information will, where applicable, be used by the service provider on our behalf. In addition to this, we analyse your interactions with our website to improve the functioning of the website and to offer more relevant products to you, our customers.

Where we have your consent. We use this lawful basis to place cookies onto your devices for identification, analysis, and advertising purposes. We also use this lawful basis to send you our email newsletters tailored to you so they are relevant to your interests, your online behaviours and what you have bought from us. This consent to send you our email newsletters may be obtained through a newsletter signup form on our website and/or through forms presented to you in our online adverts on social media sites, such as Facebook (see below for further details). You can unsubscribe at any time by clicking the unsubscribe link in the emails. We will share your personal information with our email service providers. Where we enter into a personal shopping relationship we will have your permission to use your personal information to contact you. You can withdraw this permission by speaking directly to a member of our team. Where we have your consent to share your personal information with our digital marketing networks or social media companies such as Facebook and Google, we will use this to show you targeted advertising or sponsored search content on social media or the internet that is relevant to your online browsing behaviour and the things you buy from us. We will share your name and email address to do so. These companies also work on our behalf to identify individuals with similar characteristics to our customers, and they provide these individuals with advertising content from us. We may also work with these companies to target or retarget you directly with advertisements that we believe you will be interested in. If you have given us your consent to receive catalogues from like-minded brands, we will also share your information with data co-operatives.

Social media sites such as Facebook collect your information directly from you where you enter your personal information into a form presented to you as part of our online advertising. Your personal information will be owned, stored by the social media site who uses the lead ad data according to its own rules and policies, and they become responsible for the handling of the personal information they collect from you. This personal information is then shared with us only when you have given permission for them to do so, and we shall then use the personal information shared according to our own privacy policy (and any other relevant terms as disclosed in the online advert).

The Privacy and Electronics Communications Regulations (PECR)

Where we have collected your personal information during a purchase, we will have PECR compliant permission to send you our email newsletters and to share your personal information with our digital marketing networks or social media companies such as Facebook and Google. We will use this to show you targeted advertising or sponsored search content on social media or the internet that is relevant to your online browsing behaviour and the things you buy from us.?We will only send or target you with marketing about our products and services. You would have been able to opt out of this marketing at the time you made the purchase and you will be able to unsubscribe from emails in every subsequent communication from us.

Where we are required by law (legal compliance) and for business administration. We may use and transfer your personal information in connection with a business transition (such as a merger, acquisition by another company, or a sale of all of or portion of our assets), to enforce our legal rights and/or to protect the rights of third parties. In such instances it will be necessary to share your personal information with external professional advisors such as lawyers and accountants, or insurers or financial institutions. We may use your personal information for legal compliance purposes and to enforce our legal rights. For example complying with a court order, requests by (HMRC), or the police.

You always have the right to withhold your personal information or request that we not process it. (See more about your rights below.) However, that may result in us not being able to provide products and services to you or our service being significantly impaired.

For instance, our communications are designed to tell you about the benefits we can offer, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try to ensure that the offers are as relevant to you as possible.

Do we share this information with any third parties?

We share your personal information with a number of third parties to allow us to provide the services we do.

For instance, processing your order involves sharing information with our payment service providers (who process the payment), our couriers (who deliver the order to you), our email service provider (who send out the order confirmation email)

We share your personal information with digital marketing networks and specific services (like Google Match, and Facebook Custom Audiences) and various advertising partners to ensure we only show you online advertising that is relevant to you. We use social media platforms and third party advertisers such as Facebook, Instagram and Google to facilitate targeted online marketing and communications for our customers. In these instances, these third parties will be responsible for handling your personal information and their Privacy Policies will set out how they do this.

In all instances, we share only the minimum information required and we have agreements in place with all these partners to ensure that they treat your personal information with the same care that we treat it.

What communication will you receive from us after you place an order?

We will ordinarily send you an email confirming the order; a further email when the order has been dispatched; and, if you return any part of the order, an email confirming that you have been refunded.

Will you receive marketing communications from us?

Where we have your permission, you will receive marketing emails.

However, you have the right at any stage to change your mind and unsubscribe (or indeed resubscribe). Please see below for details.

How you can unsubscribe from email communications?

If you no longer wish to receive marketing communications from us, we're committed to making it as easy as possible to unsubscribe.

Every marketing email we send has an unsubscribe link at the bottom.

How can you find out what information about you we hold? (Right of access)

You have the right to know what personal data we hold and to request details of same.

You should make any request by email at contact@lazyloft.co.uk or in writing to:

Data Protection Officer
Depleach Clothing Ltd
18 Depleach Road
Cheadle
Cheshire
SK8 1DZ

We will ordinarily provide the following free of charge and within 30 days of the request:

Confirmation of what personal data we hold about you and where it is held;
A copy of the data (if applicable);
Any supporting documentation

However, please note that we may charge a fee if a request is deemed excessive or unfounded. We may also extend the time period to respond if the request is very complex or we are responding to numerous requests from you.

In either instance, we will contact you to explain the reason for any delay/fee.

Can you request your personal information be provided in a certain format? (Right of portability)

In addition to the above right of access, you can normally ask us to provide a copy of any information in a commonly used machine-readable format.

Can you ask to have your personal information deleted? (Right to be forgotten)

You have the right to ask us to remove any personal information that you no longer want us to hold (unless we are required by law to retain it).

You should make any request by email at contact@lazyloft.co.uk (or by post to the above address).

We will delete or anonymise any information that is stored by us (or by any third party who processes the data on our behalf).

However, please note that we can only do this when an order is complete - and, after your data has been deleted, we will not be able to identify you, so we cannot accept any returns or answer questions around previous orders etc.

Complaints

If you have any concerns about how we've handled your personal information, we invite you to contact our Data Protection Officer at contact@lazyloft.co.uk.

Alternatively, you can contact the UK Information Commissioner's Office (ICO). You can find details about how to do this on the ICO website at??https://ico.org.uk/concerns/or by calling their helpline on 0303 123 1113.

How can you correct personal information that is inaccurate?
Right of rectification)

You should make any request by email to contact@lazyloft.co.uk (or by post to the above address), specifying what information you believe to be incorrect and what the correct information is.

Please note that in all the above instances we may ask you to provide proof of your identity to ensure that you are the owner of the personal information in question. We reserve the right not to comply with the request if we are not satisfied that we have adequate proof of identity.

How long do we keep your personal information?

We keep your information on our databases in line with our company retention policy and as required to comply with any legislation, until you ask us to delete it or for as long as it is relevant. This means we will delete it for example if you have not interacted with us for a while and we believe you have no intention of doing so in the future.

The exact time period for keeping your personal information is kept under constant review.

How is this information stored and transmitted?

We have security measures in place to restrict access to your personal information to maintain data integrity and to prevent data loss.

Your personal information can only be accessed or processed by employees of Depleach Clothing Ltd or third parties with whom we have appropriate contractual arrangements.

We use technologies like SSL, password protection and encryption to ensure that it is stored and transmitted securely.

Transfers outside the European Economic Area

Data which we collect from you may be stored and processed in and transferred to countries outside of the European Economic Area (EEA). For example, this could occur if our servers are located in a country outside the EEA or one of our service providers is situated in a country outside the EEA. These countries may not have data protection laws equivalent to those in force in the EEA.

If we transfer Data outside the EEA in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy. You expressly agree to such transfers of Data.

General

You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

Depleach Clothing Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact Depleach Clothing Ltd by email at contact@lazyloft.co.uk.

First published on Mon 31 10 2022